partridgecreative were delighted to assist Grey’s Fine foods with their redesign to BASCO. The website needed to adopt a more authentic Spanish tone with a brief to ensure the products became ‘the hero’ and the shopping experience was more user friendly and as straight forward as possible. The design was bespoke and built on a responsive web platform, again to aid visitor experience with improved compatibility with today’s browsers and mobile devices. The site structure was carefully considered alongside the SEO gurus at edge45, and strategised with their market research and consumer opinion results, based on the existing site.
The main image banner area on the homepage, features a new suite of mouth watering imagery with clear click through buttons to the online shop. BASCO can therefore visibly promote new products or offers allowing the site to look fresh and up to date on a regular basis.