Rugby League World Cup Autumn 2013 (RLWC2013) took place in England, Wales, Ireland and France. In total, over 4,000 VIP guests were entertained at 28 matches played in 21 different venues.
The creative brief for partridgecreative was to improve the level of service for guests and offer a truly ‘world class experience’.
Personalised, match specific, email invitations were sent to 4,000 VIPS allowing them to immediately select tickets online. Once their attendance was accepted they received our personalised guest pack including fixture list, match invite, lanyard and stadium pass within a branded sleeve. The VIP pack with a di cut sleeve allowed easy identification of match game titles whilst also assisting the RLWC team to process and post the collateral to the correct individuals.